Useful tips, facts & statistics about content marketing

Today, I noticed something very interesting while thinking about how to build a perfect, lovable and effective content marketing strategy that will engage more customers for small businesses. Many Entrepreneurs, Content Strategists and Marketers endorsed content as a king, I always agree with them, but for me “My content is the queen and my audience is the king.”

It is because; I always want to design content for the audience only.

It is because “The Queen who always wants to look perfect, for a King only.”

  • Online video will make up almost 70% of consumer internet traffic by 2017
  • 72% of marketers think that branded content is more effective than magazine & other advertisements.
  • B2B companies that blog generate 67% more leads every month than those who do not blog.
  • 37% of marketers think blogs are the most valuable type of content marketing.
  • 80% of internet users own a Smartphone
  • On Twitter between the 55 to 64 year age bracket is the fastest growing demographic with 79% growth rate.
  • 93% of marketers use social media channels for business.
  • Use keywords research tools, social media platforms and forums.
  • Follow your competitor’s content marketing strategy.
  • Start conversations with your customers.
  • Add your personal thoughts to better understand the information.
  • Check persuasive requirements of your customers. 
Where and how do your audiences consume information?
2. Think through your keywords and hashtags to make your messaging work harder and find your network more naturally.
3. Don’t you ever think that your content marketing strategy is always activated through social medias. Think about how you socialize your ideas differently that means start making your PowerPoint presentations & PDF better.
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Anyway I hope; you can understand what I’m trying to say?

So coming back to the point, I know it is important to have a unique, useful and customer engaging content. Even many articles recommended so many ideas, tactics and strategies to increase the quality of content but the question is still there how to be a better content marketer?

Before developing more effective content I researched on what top content marketers and strategists discussed. According to them if you want to be the best content marketer, you should have these below qualities:
 


Overall if you’re a content marketer, it is your job to provide more valuable content to your audiences. How you think about the frameworks and the processes that you want to use to develop content, are crucial to becoming better content marketer, today.

As we all know, content marketing is not a new trend for us, but it is the evolution of digital marketing factors like SEO, Social Media Marketing and Search Engine Marketing etc. Here I want to share some statistics provided by kapost.com; why content marketing is so valuable?

Content is the heart of every marketing campaign and strategies, without it you cannot stand against your competitors. It is not only good to have a content marketing plan or strategy, it is the only requirement, and you need it always. It produces oxygen to your business.

Here are more statistics; which may help you more.
An effective content marketing strategy takes some time to work. Always remember Apple or Other big brands wasn’t built in a day. If you post three blogs per week with perfect research, quality information and related  interests, like what I am doing here. It will create a much better attention. However, you have to keep in mind that "Quality is always better than Quantity."

So how can You optimize our content marketing strategy?

It is simple think like a target audience, what kind of information do you need to know about your products, services or businesses? 
Then, You should organize those all needs to create a road map of necessary content.


1. At first, understand that, audiences will need different types of content related to their needs. Build a plan that shows what content you’ll create monthly.
4. Ask target audiences or know via social media that what kind of activity they are doing these days, keep track everything every day and then build the perfect plan.
Provide content for People, if they will love; they will make you popular.
Whenever I think what type content is better to provide for my audiences? 
I always remember that I have to create awareness, have to generate leads, have to improve loyalty and retention to our audiences and have to be a brand to targeting audiences.
Share if You like my content and also comment below with more information.
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